Selected Work
I design experiences online, in person, and within community, and I understand how people behave in each. Below is some of the work behind that.
Hospitality
Cheers
I designed Cheers, an app that supports local coffee shops, the businesses that keep human connection alive in a neighborhood but struggle to compete with chains for visibility or delivery reach. Cheers only allows independent, family-owned coffee shops to join, so supporting one is as easy as ordering from anywhere else. I talked to people who already choose local coffee shops over chains, mapped their journey from discovery to pickup, and built the whole experience around that purpose.
Wellness
The Hearts' Guide
I designed The Hearts' Guide's user experience from the ground up. It's a live, published platform helping people build a daily connection with faith around busy lives, through short, focused courses on Allah's Beautiful Names rooted in classical Islamic scholarship. I mapped out how someone goes from signing up to actually building a learning habit, then collaborated with the development team to bring it to life. People have started using it, and have shared feedback that it's helping them feel closer to Allah and rediscover strength and purpose in their lives.
Dalal
I designed the Dalal self-care app experience end-to-end, from research through a high-fidelity prototype. Dalal exists to help people make a real, lasting change in how they take care of themselves physically, mentally, and spiritually. I built the app around self-care routines that are easy to follow and that people can actually stick with: they can build their own or choose from ready-made morning, day, and bedtime routines, then stay on track with reminders and streaks that turn self-care into a habit instead of a one-time effort.
Real Estate
Widad Group
As a real estate business owner, I focused on the client's experience — designing tours, maps, and other tools that made every part of the process, from initial consultation to closing, easy and clear. I also designed details like branded gift bags that made clients feel welcome and added a personal touch to their experience. That elevated experience built real trust — clients felt I put their needs first, and that trust brought me increasingly bigger-budget clients, growing my average client budget from $1M to $5M over three years.
I have been Licensed CA Real Estate Broker/Sales Agent since 2017.
Community
Community playground project
As a member of the Playground Renewal Committee, I collaborated on a new design to replace an old playground, built to make the most of a small, limited space.
I performed the user research, interviewing the kids themselves to find out what their needs were, and worked with educators, community leaders, and engineers through critique sessions and design reviews to push for decisions that also made it safer, nicer, and more usable. The new playground was designed, built, and now serves thousands of children a month at the Muslim Community Association (MCA) in Santa Clara, California
Prosperity Project
I founded a women's community in Istanbul “Prosperity” to create a space for real connection and personal growth through social, fitness, and cultural activities. Every activity is intentionally designed down to the details: timing, how many women can join, and how the experience itself keeps women engaged and makes sure they walk away with real value, so each woman gets a meaningful experience and genuinely grows from it rather than just attending. That same care is what built real sisterhood across a multicultural group of members. Grown over three years to almost 200 members and 3,000 followers, with every new member personally vetted to protect that same quality as demand has grown.
Selected Awards & Recognition
Awards
Excellence in Client Service Award, 2019 — Homesnap & Google
President's Circle Award, 2019 — Top 5% producer nationwide, Berkshire Hathaway HomeServices
Certifications
Google UX Design Professional Certificate, 2023
UI Design Specialization, University of Minnesota, 2023
Let's design an experience your customers actually feel and want to repeat