Marketing brings customers in.
I design experiences that make them want to stay & come back
About Widad
Most businesses measure customer experience with surveys and dashboards. That's not the full picture.
Experience isn't just data. It's how long someone waits, how they're greeted, whether a space makes them want to stay or even come back. Online, it's how easy or frustrating something is to use. I've worked across both worlds for a decade. Years in UX design gave me a real understanding of how people behave online, and years in real estate taught me the same in person.
I look at the whole customer experience, identify pain points, and design experiences that make customers want to come back. It might be easy to bring customers in with a marketing campaign. Keeping them is a different problem, and that's the part I design for.
I've lived in five countries and worked with people from many different cultures. The lesson was always the same: one approach doesn't work the same way for every customer. You learn that by being in the room with people, not from a digital report.
I'm available now for consulting projects and collaborations. If this sounds like something you need, reach out.
How I can help your Business?
Three ways to work together: a one-time audit, ongoing experience design support, and tools you can run yourself for a quick experience evaluation.
Experience Audits
A structured walkthrough of your customer's journey, online or in-store, identifying friction points. Evaluation only, no design work included. You'll walk away with a picture of what's working, what's not, and where to focus first.
Experience Design
Hands-on design work to redesign your customer experience, or build it from scratch, with support to put it into action. Covers touchpoints like onboarding, in-store flow, or how you handle problems. Tailored to your business, as a project or ongoing.
Frameworks & Tools
Self-serve, easy-to-use templates and assessment tools, designed with care and built on ten years of experience working with customers, so you can run a quick evaluation of your own customer experience without hiring a consultant.
Not sure where to start?
“A beautiful space means nothing if customers don't feel comfortable in it. Too many businesses design for how something looks, not how it actually feels to use it.”
— Widad Yahia
Customer Experience Designer
Let's find out what your customers actually feel
What People Say About Me
A few words from people I've worked with — real estate clients, UX design projects, and the community I've built.
Ready to see where your customers are losing trust?
Still Have Questions?
Not ready to book a consultation yet? Send a quick message, and I'll get back to you.